Originally perceived as quite scientific and impersonal, the Dermalogica brand was redesigned with warmth, freshness, and humanism in mind. The playful pattern on the box and a new logo, combining illustration and typography, were created to reflect this approach. A strong, dependable typeface was paired with a humanistic
and organic form to represent the brand's commitment to health and individuality.
and organic form to represent the brand's commitment to health and individuality.
This design theme extends to the takeaway postcard included in the Dermalogica box, which communicates appreciation to the customer, emphasizing their value beyond just a number. The postcard also features organic illustrations and playful typography, maintaining the fresh and inviting aesthetic.
